The SoHo Flagship Lands in Digitally-Native Footwear Brand's Path Towards Global Retail Expansion

NEW YORK, April 2, 2025 /PRNewswire/ -- VIVAIA, the cult-followed eco-friendly footwear brand, is rooted in innovation in comfort technology. The 5-year-old brand, famous for revolutionizing the everyday dress shoe for the modern woman, is gearing up to open its very first U.S. brick-and-mortar store here.

Located in the heart of SoHo at 68 Prince Street, VIVAIA's inaugural U.S. store follows suit to their 2024 retail expansion within the U.S., its largest market globally, and wholesale partnerships with high-profile department store partnerships including Nordstrom, Dillards, and Von Maur as well successful pop-ups in NYC, LA, Paris, and more.

Celebrating the essence of NYC and the brand's commitment to sustainability, the 900 Sq. Ft. space features original exposed brick design details to honor the city's heritage while integrating lush greenery and natural light to embody its eco-conscious DNA.

Transcending beyond the traditional transactional storefront with a connection hub and destination for its loyal consumers and community, VIVAIA's NYC destination serves as an immersive touchpoint to engage and attract new customers and enhance brand awareness, in their continued path of pioneering footwear innovation within the U.S. market and globally.

Since its inception, VIVAIA has taken the world by storm with a reimagined take on trend-forward, eco-friendly, and comfortable shoes - Mary Janes, Slip-on sneakers, and coined "running" heels so comfortable you can run in them - with celebrity fans spanning from Katie Holmes, Selena Gomez, Bella Hadid, Oprah Winfrey, and Julia Roberts. Demonstrating significant growth in successfully surpassing its 2024 targets with over 100% growth YoY globally, this milestone achievement has been fueled by the expansion of brick-and-mortar stores globally. Moving forward into 2025, the brand plans to expand across key markets in America, Europe, and Asia, building on its disruptive momentum and market presence.

VIVAIA's NYC store showcases its latest 'It shoe', the 'Ballet Sneaker.' The Cristina Lace-Up Derby Flats, are recycled satin sneakers that blend elegance with practicality, offering a triple-layer sole, foldable design, and interchangeable laces. As the first machine-washable satin sneakers, they've become a best-seller, after being spotted on style icons Amelia Gray Hamlin and Bella Hadid.

ABOUT VIVAIA
VIVAIA is a global footwear brand introduced and embraced in the United States in 2020 that's dedicated to supporting everyday life with eco-friendly comfort and style. Today, the brand provides a wide range of comfortable and on-trend footwear DTC across more than 61 countries and regions worldwide and continues to partner with global suppliers to design our shoes with recycled and sustainably produced materials.

To learn more, visit VIVAIA.COM and follow @VIVAIA_OFFICIAL on Instagram

Contact: VIVAIA@azionepr.com

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SOURCE VIVAIA