MT. LAUREL TOWNSHIP, N.J., September 24, 2026 – For eight years, customers have discovered Pure Parima through a screen. Now they can run their fingertips across it. On September 17, 2026, the certified Egyptian cotton brand celebrated the soft opening of its first flagship store at 107 Gaither Drive, Suite A, Mt. Laurel Township, N.J. 08054. The opening is the company's first permanent retail location since its founding as an e-commerce brand in 2018.

Mt. Laurel Mayor Stephen Steglik joined as a special guest and led a ribbon-cutting ceremony to commemorate the occasion. Invited guests, members of the media, and content creators gathered for an exclusive preview of the storefront and Pure Parima's award-winning Egyptian cotton collection.

The evening was designed as an experience rather than a showcase. Guests moved through an immersive presentation of the brand's bedding and lifestyle collections, then enjoyed a hosted dinner, a curated mocktail bar, and a coffee and matcha cart. A live embroidery station offered a glimpse of the detail that goes into every piece.

Luxury bedding is something you have to feel to fully understand," said Parima Ijaz, founder and CEO of Pure Parima. "This store gives our customers a place to experience the softness, the weight, and the craftsmanship for themselves, and to see the authenticity that has guided us from the very beginning."

A Destination for Slower, More Intentional Living

The flagship was designed as a calm, inviting retreat. Customers can explore Pure Parima's full range in person and receive curated, personal service that goes beyond what online shopping can offer. Visitors can compare the silky hand-feel of sateen with the crisp, cool finish of percale. They can find the right fit for how they sleep and discover certified Egyptian cotton sheets alongside bath essentials, sleepwear, and décor.

The store reflects the transparency the brand was founded on. As the first U.S. brand to receive full certification from the Egyptian Cotton Association, Pure Parima has built its reputation on verified quality. Customers can learn more about that process on the brand's Behind the Certification page.

"We're so thankful to Mayor Steglik and to everyone who celebrated this moment with us," Ijaz said. "Seeing guests connect with our products in person confirmed what we've always believed. People want to experience Pure Parima up close, and we can't wait to welcome the entire community on November 7."

Grand Opening Details

Pure Parima's official grand opening takes place on November 7, 2026. Regular store hours are Monday through Friday, 9 a.m. to 5 p.m. Plan your visit here.

Media Contact

For store imagery, additional information, or interview opportunities with Parima Ijaz, contact Gabrielle Lask, publicist at Otter PR, at gabrielle.lask@otterpr.com.

About Pure Parima

Pure Parima is an elevated lifestyle brand known for luxury products crafted with care, beginning with the finest Egyptian cotton bedding. It was the first U.S. brand to earn full certification from the Egyptian Cotton Association. The brand is committed to authenticity, transparency, superior craftsmanship, and eco-friendly practices. Pure Parima has since grown from a bedding company into a destination for wellness-inspired living, with thoughtfully made essentials for rest, relaxation, and an elevated everyday.

Contact Information:

Pure Parima

107 Gaither Dr Dock #8
Mt Laurel Township, NJ 08054
United States

Public Relations
(609) 917-7755
https://www.pureparima.com/