In the news release, Innovate Aesthetics Becomes Aesthetic Resource Group After a Decade of Growth in Aesthetics Marketing, issued July 22, 2026 by Aesthetic Resource Group over PR Newswire, we are advised by a representative of the company that changes have been made throughout the press release. The complete, corrected release follows:

Innovate Aesthetics Becomes Aesthetic Resource Group After a Decade of Growth in Aesthetics Marketing

The nationwide agency broadens its team and services for aesthetic and wellness clients around the country.

SAN ANTONIO, July 22, 2026 /PRNewswire/ -- After ten years helping aesthetic and wellness businesses grow, Innovate Aesthetics has rebranded to Aesthetic Resource Group (ARG). The nationwide agency partners with medical aesthetics and plastic surgery practices, wellness and integrative health clinics, and hospitality and spa properties. The new name reflects how far the company has come and the larger role it now plays in its clients' growth.

Co-founders Thomas McBryde and Janna Andrews launched the company a decade ago building websites and running social media for a handful of practices. The team now spans custom web and app development, paid media, AI-driven search optimization, conversion rate optimization, videography, and practice growth consultation. ARG has since helped hundreds of practices drive real growth in visibility, bookings, and sales.

Those relationships last. ARG clients stay an average of seven years, a reflection of the company's approach: treat every client's growth as its own, and measure success by qualified inquiries and booked revenue rather than vanity metrics.

"When Janna and I started, we were two people with no office, running social media and building websites for a few practices," said Thomas McBryde, Co-Founder of Aesthetic Resource Group. "The name Innovate Aesthetics served us well, but it stopped capturing everything we do and the partnerships we have built. Aesthetic Resource Group reflects the full team behind every account. What has not changed is why clients stay: we treat their growth as our own."

"Our philosophy has always centered on client relationships and communication. We partner with clients to give them the tools for operational and revenue growth," said Janna Andrews, Co-Founder of Aesthetic Resource Group. "As we have grown, we are also proud to have an expert team behind us. The people who work with us have the client's needs in mind and have the experience to provide the ROI that clients expect."

As ARG continues to expand its team and services, its focus stays exactly where it began: on the clients. The agency plans to deepen its work in AI-driven search, an area reshaping how patients find care, while holding to the relationship-first approach that has kept clients for the better part of a decade. For ARG, the new name is not a departure. It is a clearer expression of what the company has always been, and a signal of where it intends to take its clients next.

To learn more, visit ARGMarketing.io.

ABOUT AESTHETIC RESOURCE GROUP

Aesthetic Resource Group (ARG) is a full-service growth partner built exclusively for the aesthetics and wellness industries. Serving practices nationwide, ARG combines AI-forward marketing with hands-on operational expertise, spanning custom web and app development, GEO and AEO search optimization, paid media, conversion rate optimization, videography, branding, and practice growth consultation. Learn more at ARGMarketing.io.

MEDIA CONTACT
Mikayla Zimmerman
Aesthetic Resource Group
419296@email4pr.com
210-421-5927
ARGMarketing.io

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SOURCE Aesthetic Resource Group